My name is Jake Ratliff, and I live and work in North Carolina. Thanks for taking the time to visit my site 🙂
I’ve worked in the digital marketing industry since early 2012. I started out as an SEO analyst and then did pay-per-click advertising for a few years before returning to SEO.
I was interested in the feedback-rich workflow of PPC, where one seemingly tiny change could reverberate through an ad account. I enjoyed managing those ecosystems of data. I also learned a lot about analytics, and how to create events/conversions for tracking.
The process of building websites gave me a deeper understanding of all the things that make them tick. I began to see websites as information environments instead of a collection of landing pages, and became interested in how site architecture and templating can be leveraged for organic wins. While I enjoyed pay-per-click and learned a lot about keyword research, this more holistic understanding of websites led me to transition back into the SEO field.
Along the way I began developing in Python, primarily for automation, data collection (usually public HTML and APIs), and data parsing.
I’ve written bots that live in Twitter, GroupMe, and elsewhere. I’ve published two Chrome extensions (URList and wikiPic). My website Quizzly.co was a finalist for Joyent’s Node and Docker Innovation Award in 2016.
Places I go on the Internet
Let’s connect on:
Here’s my duke.edu page: https://sites.duke.edu/jakeratliff/
I recently published Improv Report, a site about improv. I’ve been performing and teaching/coaching improv for a while now.
This little pup has brought me so much joy over the past 9 years.